We’ve spoken about how mobile game ads – and especially ads in the hypercasual space – are sometimes designed to be misleading because of the pressure on them to maintain high user acquisition rates.

The ads, for the Homescapes and Gardenscapes games, both come from developer Playrix. 33.8k. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay". Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users.

What are your views on Homescapes and Gardenscapes ads banned by ASA? Close.

PM Abiy Ahmed says the military will try not to harm civilians and urges people to stay at home.

But to complete the chores, the user must complete levels and earn the required “stars”. If players want to enjoy a game without ads, they can try out paid options, including the Apple Arcade or GameClub. Both Homescapes and Gardenscapes have more than 100 million downloads on the Google Play store. Despite a brief warning at the bottom of the video that "not all images represent actual gameplay", .css-yidnqd-InlineLink:link{color:#3F3F42;}.css-yidnqd-InlineLink:visited{color:#696969;}.css-yidnqd-InlineLink:link,.css-yidnqd-InlineLink:visited{font-weight:bolder;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-yidnqd-InlineLink:link:hover,.css-yidnqd-InlineLink:visited:hover,.css-yidnqd-InlineLink:link:focus,.css-yidnqd-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-yidnqd-InlineLink:link,.css-yidnqd-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-yidnqd-InlineLink:link:hover,.css-yidnqd-InlineLink:visited:hover,.css-yidnqd-InlineLink:link:focus,.css-yidnqd-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}the ASA sided with the seven people who complained.

There is no other gameplay, but that’s where Playrix’s ads were found to be misleading. Both Homescapes and Gardenscapes are available to download and play on both the App Store and Play Store .

By checking this box you Certify that you are over 13 years of age and Confirm that you have read, understood and agree to comply with HappyGamer’s Terms Of Service and Privacy Policy. 7,330 crores) in lifetime revenue by November last year. Enter your email address and follow instructions to reset your account password!

If you’ve ever seen one of those ads, you can no doubt see where the ASA is coming from. © 2020 - TechnoCodex.

As part of the GamingonPhone team, you will be at the cutting-edge of the industry, covering the latest news and trends, conducting developer interviews, and reviewing the hottest new mobile games. If a player wants to complete even one room of Austin’s mansion, they may have to complete 50-100 puzzle levels. Playrix challenged the complaint, but it’s unlikely to be overly fazed by the injunction handed down by the ASA. The final judgment is that the ads must not appear again in a misleading manner. share.

.css-8h1dth-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-8h1dth-Link:hover,.css-8h1dth-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. The ASA also mentioned that the ads should not be used again. In its submission, Playrix said that the type of gameplay in the ads was, in fact, in their games. Some mobile game developers "are actively targeting consumers that are more likely to pay for in-app purchases, or sit through a higher number of ads," explained Matthew Bailey, a games analyst at Omdia. ASA ultimately concluded that the ads were misleading: The ads breached CAP Code (Edition 12) rules – 3.1 (Misleading advertising), 3.9 (Qualification), and 3.11 (Exaggeration). hide.

How developers are using mobile games to help save the planet, What my ME could teach long Covid sufferers. 7,330 crores) in lifetime revenue by November last year.

.css-1hlxxic-PromoLink:link{color:inherit;}.css-1hlxxic-PromoLink:visited{color:#696969;}.css-1hlxxic-PromoLink:link,.css-1hlxxic-PromoLink:visited{-webkit-text-decoration:none;text-decoration:none;}.css-1hlxxic-PromoLink:link:hover,.css-1hlxxic-PromoLink:visited:hover,.css-1hlxxic-PromoLink:link:focus,.css-1hlxxic-PromoLink:visited:focus{color:#B80000;-webkit-text-decoration:underline;text-decoration:underline;}.css-1hlxxic-PromoLink:link::after,.css-1hlxxic-PromoLink:visited::after{content:'';position:absolute;top:0;right:0;bottom:0;left:0;z-index:2;}How developers are using mobile games to help save the planet, Android's under-5s apps have 'unfair and deceptive' ads, Ethiopia declares assault on Tigray region capital. Playrix, the developer of Homescapes and Gardenscapes, two hugely popular games for Android and iOS devices, has been pulled up by the UK’s advertising regulator for showing misleading advertisements. Posted by. 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